Social Media


social mediaThere was a time business owners were only expected to have an ad in the Yellow Pages and hang a sign on the front of our business. If you had the money you might even air some ads on a local radio station and rent a billboard near the highway coming into your city or town. Today slightly more is expected of you.

Just as all social norms evolve and change so does the way we market our businesses — especially if like me, your business is entirely ‘on-line’. In today’s society it is expected that you use all aspects of social media. The phrase ‘social media’ has become such a part of our day-to-day lexicon that it feels as if it’s been there forever; of course we know that’s not the case. The term was coined somewhere in the mid 90s. I won’t speculate as to whom we can thank for it as there are several people who claim to have coined the phrase. Let us just face the fact that it’s here and part of our world for the moment.

If you need to gather a following or increase those who follow your business you will, at some point, need to use at the very least the trifecta of social media — Twitter, Facebook and Linked in. You may wonder why and I don’t claim to ever have the ultimate answer; however I do believe this thought is the most relevant. Most people today get their news and other information from the Internet. Instead of turning on the morning news they scroll through their Facebook page or grab their phone to peruse the latest tweets from Twitter. It stands to reason that if that is where the potential customer is that is where you need to be too.

Initially it wasn’t so bad but now our attention spans have shortened. We have an expectation that no matter how many times we check a webpage it better have new information for us. Let’s face it, we know this to be unrealistic but that does not stop us from wanting it, expecting it and at times demanding it. Here is the challenge then — how does one do their work and be constantly creating/writing new content for all our social media pages? It’s been proven that we cannot add more hours to the day so what do we do?

Here’s where I sneak in my motto – “Embrace your strengths and delegate the rest.” That’s right, delegate some of that work. Use your time to do what you do best and let someone else wave that social media flag!

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